ICF Consulting Group, Inc. Assistant Media Planner in Fairfax, Virginia
At ICF, we change lives, strengthen communities, stretch minds and shape history. We re devoted to finding better ways to innovate solutions for a healthier planet, improving the quality of life worldwide, driving business value, discovering answers for complex issues, and to learn and grow. What we do matters and that inspires us each and everyday.
We are looking for an experienced, talented and highly motivated assistant media planner to aid in the development of paid media strategies and tactics. If you live and breathe technology and marketing. If you can t wait to see what the latest lead-gen results are. If an unexpected insight puts a smile on your face. Well then, we re looking for you!
Free shuttle access from the metro, onsite happy hours and constant learning opportunities are just some of the perks of joining ICF. Find out what we re up to atbuildwithicfi.com. This is position is based in our Fairfax, VA office.CTENE
Help develop innovative media strategies
Work alongside team members to create and present strategic digital media plans based on sound analytics, supported by data
Assist in maintaining the most up-to-date knowledge and understanding of paid digital media channels: Display (mobile/desktop), search, social, video, online radio, content marketing, connected TV, proximity/beacon marketing
Work on a team to leverage technology solutions such as 3rd party ad servers, demand side platforms, marketing automation and analytics to maximize efficiency and effectiveness
Assist in analyzing and reporting results and budget summaries on a regular basis (weekly, monthly, annually)
Identify top vendors to become valued partners; cultivating those relationships for best pricing
At least 1 year of experience or exposure to developing and optimizing digital paid media solutions within an advertising agency or client-side environment
Some understanding of marketing and media planning principles and experience working with creative teams and clients in developing digital and social media strategies.
Experience with assisting in the building and managing search engine marketing (SEM) and social media self-serve platforms
Experience or exposure to third party ad servers
Exposure to programmatic media buying
Experience using technology to connect with key target audience segments
Exposure to configuring and reporting Google Analytics
Up-to-date with digital media trends and innovations
Must have excellent communication and presentation skills
Able to work independently and have excellent time management skills
Experience with Adobe Analytics suite
Cross Domain / Multi-Channel marketing experience
ICF offers an excellent benefits package, an award winning talent development program, and fosters a highly skilled, energized and empowered workforce.
ICF is an equal opportunity employer that values diversity at all levels. (EOE Minorities/Females/ Protected Veterans Status/Disability Status/Sexual Orientation/Gender Identity).
Requisition ID: 1800001380